Saint & Second
Saint & Second is a chef-inspired, come-as-you-are destination with creative,
locally-sourced seasonal cuisine, handcrafted cocktails, and hundreds of curated whiskies.
Services
Art Direction
Branding
Menu Design
Email Newsletter
Styling
Social Media Content
Copywriting
Featured
Under Consideration
From art direction to branding and menus, each touchpoint
of the brand experience features a clean and memorably minimal aesthetic to match Saint & Second's elevated, yet relaxed and
laid-back vibe.
Email marketing and social media content further showcase
the brand’s subtle sophistication with beautifully composed photography that highlights its chef-driven menu as well as
deepens engagement.
Chef’s Corner and going Behind the Bar
Chef’s Corner was born out of the idea to give our guests a behind the scenes look at how
Executive Chef, Jeffrey Boullt and Beverage Director, Chris Martinez came up with their
thoughtfully handcrafted dishes and cocktails. The series would engage and educate guests
by highlighting some of the seasonal and locally-sourced ingredients found on the menu.
The Windows
I designed clean and simple logotypes and to give them personality, I added shapes to appear as windows to reveal the otherwise hidden moments of drama and intrigue. The shapes form a key component of the visual identity, appearing with the logotypes as mastheads on the website and on subsequent email marketing and
on social media.
Email Newsletter
When designing their welcome eblast, I decided to go for a clean and modern look and to feature a hand-drawn illustration of the restaurant’s exterior animated with blinking stars to evoke a sense of romance and wonder.
Holiday Dinners
Saint & Second is a popular destination for holidays such as Valentine’s Day and New Year’s Eve. To mark the occasion, a special prix fixe menu is prepared and guests are given a small gift such as a hand-stamped, muslin drawstring bag filled with chocolates or a branded card to hold a polaroid taken at dinner. The New Year’s Eve menu has been featured in Art of the Menu, a division of Under Consideration.
Photography Brittany Keene
New Year’s Eve Photography Kim Nguyen
Saint & Second Exterior Illustration Jon Schubert