Lucille’s Smokehouse
Bar-B-Que
Over the past 22 years Lucille’s Smokehouse BBQ has been bringing folks together
over memorable Southern-inspired dishes, award-winning BBQ and warm, friendly service.
Services
Art Direction
Branding
Campaign Strategy
Packaging
Styling
Social Media Content
Copywriting
We addressed Lucille’s packaging needs with a custom, eye-catching packaging system that capture their brand story, who they are,
and what they’re about. For their 20th anniversary, we developed
a memorable campaign that features branded merchandise and fun giveaways.
Easy Feast Packaging
Each component of the Easy Feast box was created to stand out, tell the client’s story
and add a personal element of Southern charm and originality that is distinctively Lucille’s.
Take Out Packaging
Each component of the Easy Feast packaging was given careful consideration, from custom inserts to evocative illustrations meant to transport you to the inside of Lucille’s house.
Typography and Copywriting
I chose to feature a stylized typographic treatment inspired by vintage letterpress techniques for the custom inserts. For the copywriting, I wanted to provide a sense of warmth, trust and ease and to evoke a sense of comfort as well as anticipation for the guests as they unfold the contents of the packaging.
20th Anniversary Scratcher Promotion and Merchandise
A robust campaign for Lucille’s 20th Anniversary featuring a scratcher promotion as well as an array
of limited edition merchandise from Anderson Brothers Design & Supply ranging from shirts, hats,
bandanas and glassware.
Photography Brittany Keene, Matt Armendariz, Kim Nguyen
Illustration Rubber Design
Merchandise Anderson Brothers Design & Supply