Hof’s Hut
A Southern California restaurant and bakery, family-owned and operated since 1951. Hof’s Hut
is a friendly, neighborhood spot with a cozy, throwback atmosphere where everyone is a regular.
Services
Art Direction
Branding
Menu Design
Email Newsletter
Photography Direction
Styling
Social Media Content
With new locations opening, Hof’s Hut was ready for a rebrand. From art direction to email marketing to menu design and social strategy, we gave Hof’s Hut a cohesive design system that not only encapsulates its enduring, classic appeal but also positions the brand as the go-to destination for California-style comfort food for future generations to come.
Photography Art Direction
Taking inspiration from popular food blogs, I utilized a more modern approach to food styling for a fresh new take on some well-known classics. The new photography direction feature warmly lit, beautifully styled imagery that showcases the quality of the ingredients
as well as highlight its expert preparation.
Email Newsletter
With the relaunch of EPerks, Hof’s Hut’s email newsletter, I developed a new look and feel to provide
a more inviting and focused way to consistently drive engagement and dramatically increase sales during limited-time campaigns.
Holiday Marketing
Featuring lockups from Thanksgiving and Pumpkin Season used in brochures, web banners and social media.
Menu Design
Social Media Content & Strategy
To drive customer engagement during National Dessert Month I chose to highlight the bakery and showcase
the desserts in a fun way. I put together the shot list, styled the photoshoot and created gifs of the most popular desserts. The gifs were made into posts and stories for various social media platforms.
Photography Brittany Keene, Svon Studios